Text this number and you’ll get an artwork in response

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The San Francisco Museum of Modern Art made available the entirety of its collection via text message

Translation by Andros Pineda in collaboration with Paula Villanueva

The San Francisco Museum of Modern Art (SFMOMA) has a new service that will provide you with a work of art according to your preferences. All you have to do is send a text with the words “Send me” followed by a keyword (it can be a particular subject, color, or even an emoji), to the number 572-51.

Send Me SFMOMA, as the institution has named this service, is a response to a problem most museums have: due to space constraints, the majority of its collection has to be stored, leaving just about 5% of the artwork on view.

As told by Jay Mollica, SFMOMA’s creative technologist, “Send Me SFMOMA was conceived as a way to bring transparency to the collection while engendering further exploration and discussion among users.”

The SFMOMA’s collection comprehends works like Picnics #1, from the series New Memories by Hiroyo Kaneko, Income Tax, Rapid Divorce by Zoe Leonard, Harvey by Robert Arneson, Jordan, Rodeo Team, Montana, by Jona Frank, among others. All of these artworks can be enjoyed from the comfort of your screen!

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