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Aime Leon Dore and New Balance new collaboration takes sports sneakers to another level
The New York brand Aime Leon Dore and New Balance joined to launch a new collaboration. The campaign portrays grandparents with a complete sporty look for this last period of winter.
Undoubtedly, this new collaboration brings a lot of nostalgia to New Balance. Additionally, it gives Aime Leon Dore a new style, especially for the generations that consume it the most.
The launch features the New Balance 827 model with a white base color and green details. This model is more in tune with everyday life. Thus, it is less sporty and has a more casual use.
One of the traits of this collaboration is its advertising, where older adults model the sneaker, giving the look book a unique, more casual than sporty look, with very wintery outfit combinations.
In addition, the phrase “Runners are not normal” stands out, alluding to New Balance’s sports culture and the use of their sneakers outside the field.
In the past, both brands had come together to revive some silhouettes such as the 990v2 and the 997, managing to make successful pairs in their new releases, expecting the same with these 827.
So far we don’t know much more about these sneakers, but thanks to previous experiences with the brands, they’re expected to go on sale on the Aime Leon Dore website.
Lastly, we can’t wait to get all the scoop. So far, we only have an overview based on previous releases of the 827. Stay tuned!
This post is also available in: Español (Spanish)
