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The Arizona beverage brand could surprise us very soon… Are you ready?

A Wall Street Journal report disclosed that Arizona could collaborate with Dixie Brands Inc. in a new line of products made from CBD and THC.

The collaboration will be interesting; through its affiliate, Herbal Enterprises, LLC, Arizona will lead the conceptual design of the brand and the product. While, Dixie Brands will be in charge of developing the tentative catalog, as well as the manufacture and distribution of the products.

This means that Arizona is formally integrated into a theoretically new market, such as cannabis. According to the report, possible products could include pens, flavored gummies, and beverages such as teas, soft drinks, coffees, etc. will be then integrated.

“We selected Dixie Brands as our partner to bring these products to the market after touring their best manufacturing facilities and spending considerable time building a strong relationship with their management,” said Don Vultaggio, President of Arizona Beverages.

In other words, Arizona is venturing to take risks and experiment. One of the possible things that could happen is that everyone will want to try everything that comes with this collaboration. Let’s not forget the madness that its recent collaboration with Adidas unleashed.

On the other hand, we could also infer that this incursion into the world of cannabis is due, largely, to the scandal in which the company was immersed. Remember that not long ago the news was unveiled that their concentrate had high amounts of sugar. Their sales rates decreased significantly after this news was made known.

Finally, all we have to do is wait for this launch. I’m sure many cannabis lovers are lining up to buy these products.

This post is also available in: Español (Spanish)