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You might love or hate him but Bloomberg confirms that Bad Bunny is more popular than Elton John

Benito Antonio Martínez Ocasio better known as Bad Bunny is currently the most important pop figure, according to Bloomberg. The reasons, explains the news channel, are the artist’s peculiar trajectory who, as many of you know, worked in a supermarket and became famous thanks to the song Diles.

The popularity of the song caught the attention of producers. Additionally, Bloomberg also explains that his collaboration with Cardi B and J Balvin in the song I like it, named ‘Song of the Summer,’ further catapulted his popularity. In addition to his performance with Shakira and Jennifer Lopez in the last Super Bowl.

Furthermore, social media and digital platforms also played their part in his success. His music has reached various corners of the world (without the intention of glorifying the bunny). Bloomberg uses data to back up his appointment.

The most interesting thing is Bloomberg’s methodology called Pop Star Power Rankings, which measures the increase and decrease in popularity of the world’s most sought-after musicians. Hence we can say that his popularity is a combination of marketing and social media use.

Each month the company announces the 25 most sought-after artists of the moment. The criteria considered include ticket sales, concert collection, album sales, Spotify streams, Instagram interactions, and YouTube views.

Lastly, according to the list published last month, Bad Bunny displaced musicians like Elton John, Justin Bieber, The Weekend, and even Billie Eilish herself. Can you believe it?! Thus, everyone will have their opinion on this, as the list is based on metrics.

This post is also available in: Español (Spanish)