Fubu is back to the world of streetwear

This post is also available in: Español (Spanish)

Sorella created a collaboration with Fubu, making a comeback in streetwear

Fubu is back with a new collection in collaboration with the Sorella store, bringing back the nineties. It fully embodies the essence of hip-hop as the brand has done since the early 1990s.

It should be noted that this collection is completely feminine and captures the essence of hip-hop power in women. Some 30 items are presented, from clothes to accessories, all with their respective pairings to combine.

This new collaboration includes bomber jackets, shirts, dresses, sweatshirts, and hoodies. It also includes tote bags, caps and visors that integrate both the Fubu and Sorella logos.

The launch of this new line represents an important return for the clothing brand. Mainly because since the beginning of the century they were a little scattered in terms of streetwear.

This was due to the expansion made by its founders. Investors expanded Fubu to other business areas, without forgetting the clothes and the US, its main market, but creating new alternatives to create more business.

However, the current growth and new urban fashion have caused a setback for good. Fubu presented this new line with power to prove that they are not dead. Additionally, they stay faithful to their acronym: For Us By Us.

The Fubu x Sorella collection will be on sale on July 29. Prices are still unknown, however, they are not usually far out, so Fubu’s adaptation to the new streetwear market should go well.

Check out the lookbook of the new collection on Sorella’s website.

This post is also available in: Español (Spanish)