Design

Illustrations inspired by the Kamasutra to fight stress

This post is also available in: Español (Spanish)

Light, water, the internet, the mortgage! These Kamasutra-inspired illustrations are the perfect cure against stress

The company Uncommon and acclaimed graphic designer Noma Bar published a book of illustrations inspired by the Kamasutra, which, in mortgage jargon, alleviate our pre and post-mortgage payment stress.

Courtesy: Habito

The project is part of an advertising campaign for mortgage lender Habito. It’s entitled Mortgage Kama Sutra and it’s basically a series of illustrations that show the impact of stress caused by mortgage payments.

In this sense, one of those impacts is felt in a couple’s sex life. That’s why the language of the illustrations is a parody of mortgage jargon. The goal is to alleviate all these financial concerns and not interfere with British citizens’ privacy and life.

Courtesy: Habito

The illustrations are strategically designed to portray these paradoxes creatively. The color palette is made up of white, yellow, green and red. In addition, the book has a section with the following quote:

“One in ten couples say getting a mortgage makes their sex lives hell. Habito finds for you the best solution so you can focus on other fun things.” Habito actually conducted a survey to prove this.

Courtesy: Habito

On the other hand, Noma Bar said: “Working on a project that exceeds the limits of its category is always pleasant. I think it’s innovative to see a mortgage company that connects mortgage jargon with sexuality, I don’t think I’ve seen anything like it before.”

Finally, the publication is available on the Habito website, for all those looking for some visual pleasure.

Courtesy: Habito

This post is also available in: Español (Spanish)

Fernando Huacuz

Ciudad de México, 1988- En búsqueda constante de urdimbres visuales y narrativas en espacios públicos y privados. Arte, cultura y rocksteady un must.

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