Close
Modo lectura
Turrell ’s Most Ambitious Work Yet

Courtesy: Roden Crater

English Art
8 Sep 15

Turrell ’s Most Ambitious Work Yet

Turrell explores sensory limitations and their relationship to social and cultural patterns. But Roden Crater is his most ambitious work yet…

The word innovation comes up frequently in the advertising world. Whether it is a promising lens, a dashing vehicle or a vain mascara, they all promise the same thing: innovation. I still find Nissan’s slogan unforgettable. But the idea of innovation, aside from being a successful sales strategy, feeds our most profound and metaphysical concerns. Although art is ideally heartfelt, it is the 21st century and we cannot hide behind a naïve understanding of the art world. Art is a product as well and needs to be reinvented constantly.

James Turrell Roden Crater
Courtesy: James Turrell
James Turrell Roden Creater 2010
Courtesy: Florian Holzherr

Throughout history, most evidently in modern art history, it can be observed that ambitious shifts took place to challenge past doctrines. The answer to the question ‘what is art?’ is a breath of eternal metamorphosis. Every day artists become more motivated to revolutionize art and its conception; and many have succeeded momentarily. But only a few have been able to transcend and I believe this will be the case with James Turrell’s Roden Crater.

James Turrell is known for his fascination with light and its exploration as an art form. In the New Yorker, critic Calvin Tompkins wrote: “His work is not about light, or a record of light; it is light — the physical presence of light made manifest in sensory form.” Turrell received training about perceptual psychology, which informed him about human conception of light and allowed him to use it as a medium. In his work, Turrell explores sensory limitations and their relationship to social and cultural patterns. But Roden Crater is his most ambitious work yet.

Roden Crater
Courtesy: Roden Crater
Roden Crater's James Turrell
Courtesy: Roden Crater


This artwork promises an illuminated dialogue with the clouds

Turrell purchased Roden Crater, which is a cinder volcano located in the Painted Dessert in North Arizona. Turrell spotted the crater in 1974 from an airplane and soon applied for a loan. At the time, Turrell was married and had children and his wife did not support his decision; she argued that a loan would mortgage their children’s future. The ultimate artistic ultimatum: your passion or your loved ones. His wife left him and Turrell took the loan. If Turrell gambled his family for one of his pieces, his devotion foreshadows its success.

Finally, to visit this naked eye observatory, as Turrell calls it, one must make a $5,000 donation to the artist’s nonprofit organization. But, with an additional $1,500 one gets a hotel room, dinner, a tour and breakfast; airfare, valet, liquor and other services are not included. It is fair to say the intended audience is limited, promising exclusivity and glamour. Although this may seem like yet another eccentric luxury, the director of the Los Angeles Country Museum of Art described it as “even unfinished, as important as any artwork ever made.” Cost and value often have minuscule correlation and yet this artwork promises an illuminated dialogue with the clouds. Seems like a good investment.

Written by Nicole Chaput

Art Design
21 Nov 19

Illustrations inspired by the Kamasutra to fight stress

Light, water, the internet, the mortgage! These Kamasutra-inspired illustrations are the perfect cure against stress The company Uncommon and acclaimed graphic designer Noma Bar published a book of illustrations inspired by the Kamasutra, which, in mortgage jargon, alleviate our pre and post-mortgage payment stress. The project is part of an advertising campaign for mortgage lender […]
Blog ACC Network Art Exhibitions
8 Oct 19

Mathew Zefeldt arrives to Mexico with ‘Vistas’ exhibition

Mathew Zefeldt ‘s exhibition is inspired by the Grand Theft Auto V video game and you can see it at Celaya Brothers Gallery Following the union of Celaya Brothers Gallery and All City Canvas, we are excited to announce Mathew Zefeldt ‘s arrival in Mexico. As he does so with Vistas, an incredible exhibition in […]
Blog ACC Network Art Street Art
25 May 16

Nychos Dissected Sigmund Freud in NYC

New creation by Nychos for his exhibition in Jonathan Levine Gallery Nychos’ is preparing NYC for something big! (we couldn’t expect less). As part of his solo exhibition, IKON at the Jonathan Levine Gallery starting June 25th. Nychos’ will produce an installation of Sigmund Freud being dissected. This amazing piece will be displayed in New York […]
Blog English ACC Network
6 Mar 19

Silent Hill: 20 years of terror

Silent Hill is and will be the first videogame to set the scene for the horror genre Silent Hill is for many the videogame that changed the game in the horror genre. The universe of suspense and mass of monstrous visions shocked the public for the first time exactly 20 years ago. Many of us […]
English Events Street Art Festivales
22 Feb 17

Nuart Aberdeen, the new street art festival in Scotland

International artists will meet in Nuart Aberdeen for artistic exchange In the city of Aberdeen, from april 14th to 16th, 11 international artists will meet for what promises to be a must-see: the Nuart Aberdeen Festival. Organized by the team behind Nuart Festival, which takes place in the Norwegian city of Stavanger since 2006; developed […]
Hot news
ACC Network Music
17 Feb 20

Banda MS and Snoop Dogg confirm concert together

After several videos singing solo, a meeting, and lots of rumors later, la Banda MS and Snoop Dogg confirm concert in California La Banda MS and Snoop Dogg have been in talks for a long time. In fact, we give you the rumors that are circulating and how today their collaboration came to light! The […]
Art Exhibitions
12 Feb 20

Art Madrid 2020 presents its program

The best in video art, new media and action art in this edition of Art Madrid 2020 The activities of Art Madrid 2020 have officially started. If you plan to fly to the Motherland, or you’re already there, we give you tips on what to see at the event. Cutting edge artworks and lectures In […]
ACC Network Streetwear Sneakers
10 Feb 20

In-N-Out Burger releases its own sneakers

New sneakers by In-N-Out Burger are inspired by their soft drink cups The restaurant chain In-N-Out Burger has released a pair of sneakers inspired by its soft drink cups. Unfortunately, they will only be available in the restaurant’s online store and two key locations in California. It’s worth mentioning that this is not the first […]
Street Art grafiiti
10 Feb 20

Bliss Walls, conscientious murals in Sao Paulo

The artists behind Bliss Walls share messages through their murals to create awareness in society Bliss Walls is a trio of graffiti and mural artists with various styles unified in their pieces. Their murals are mainly located in Sao Paulo and reflect the cultural diversity of Brazil. Anderson da Silva Pereira, Cassio Roberto Soares, and […]
Art Street Art Photography
5 Feb 20

JR portrays the faces of more than 1000 locals in New York

In this new piece, JR portrays the different visions of living in a concrete jungle The Chronicles of New York City is the new piece where JR portrays the reality of the Big Apple. The piece located in Williamsburg’s Domino Park captures the lives of more than 1000 locals. After Chronicles and his gigantic piece […]
Exhibitions Street Art grafiiti
5 Feb 20

BMW and Futura prepare a luxury car edition

To all cars and street art fans, check out BMW and Futura’s proposal Currently, the formula that combines street art and luxury brands is creating interesting proposals; it’s BMW and Futura’s turn to present three exclusive custom cars. The pieces by the iconic artist and the car manufacturer will be revealed at the Frieze Art […]