facebook
Close
Ver modo lectura
Skater girls in India break gender stereotypes

Courtesy: VANS

Skater girls in India break gender stereotypes

This post is also available in: Español (Spanish)

Vans campaign and award-winning video share the story of a group of skater girls in India breaking stereotypes

In 2018, Vans created a campaign with Indian skater girls that charmed lovers of the sport. But above all, women who felt identified with the topic: breaking gender stereotypes through skateboarding.

Atita Verghese in India
Courtesy: Vans

According to some articles, India is one of the most dangerous countries to be a woman. It is even more so than countries at war, like Syria or Afghanistan. In fact, a study by Thompson Reuters Foundation showed that sexual violence and labor slavery largely exist. Hence it’s not a very hopeful place for women who want to practice a little-known sport in the region, which is also considered mostly for men.

girls skating in India
Courtesy: Vans

Which is why Vans wanted to raise awareness for women who do the sport in India. Girls Skate India is made up of several stories of girls and young women who skate and challenge the establishment.

Atita Verghese in India for Vans
Courtesy: Vans

It’s worth mentioning that part of the global campaign, in addition to sharing the stories, was made to spread the message of the value of the sport as a tool to empower the women of this and future generations.

skater girls in India
Courtesy: Vans

Thus, skating clinics were created, not only in India but in other parts of the world, like Chicago, Mexico City, Shanghai, and Sao Paulo. The goal, as we mentioned, was to raise awareness for women who practice skateboarding.

girls skate school in India
Courtesy: Vans

The ambassadors, in this occasion, were Lizzie Armanto of the United States and Atita Verghese of India. It is worth mentioning that Atita is India’s first professional female skater, who is a promoter of the sport and gender equity.

Lizzie Armanto in India with a skater girl
Courtesy: Vans

Raising awareness of skate culture in Asia

So, why do we remember this information a year after the campaign launched? Because this year a microdocumentary caught the public’s eye. The audiovisual work Kamali won awards between 2018 and 2019.

Kamali Moorthy, Skater Girl from India
Screenshot of the trailer

Kamali Moorthy, the protagonist of the documentary, is a 9-year-old skater girl. She is originally from Mahabalupuram, a coastal village in Tamil Nadu, India. The story is about her and her mother in their environment. The film was created by New Zealand filmmaker Sasha Rainbow, who captured the story in 24 minutes.

The film was selected to compete in the 2020 Oscars in February. The director commented that “Kamali’s story portrays an incredible moment in India. It depicts that mass change can begin with a single person.” This incredible revolutionary event for Indian women involved in skateboarding has become more visible.

Culture clash: skateboarding in Bangalore

On the other hand, we got our hands on a music video that is from the same director of Kamali. However, the protagonist of this video clip was Atita Verghese who we mentioned above. She is one of the founders of Girl Skate India.

Atita Verghese in Bangalore
Screenshot of Boy King: Alpha Female

In the video Boy King: Alpha Female by Wild Beasts, a group of girls are seen skating in Bangalore. They dress in pink saris, the traditional apparel of the Asian country. Men of all ages look at them in amazement and probably wonder what they do or why they do it.

And the message is very powerful because they wear an element of their culture as they are mounted on a skateboard. A revolutionary, brave and, even, fun way to break with gender stereotypes.

What do you think? Perhaps you, like us, are fortunate to live in a country where women can skate without any taboo. Of course, there are still many chauvinistic issues that need to be eradicated in this area, but there are no restrictions or bad comments from society when we see a female skater.

However, in some countries, this sport is far from it and women are not expected or allowed to practice it. So these events are an achievement for women and gender equality in some regions of the world.

This post is also available in: Español (Spanish)

https://www.allcitycanvas.com/en/author/karla-huerta/
México, 1992. Viajera espacial y mental. Cazadora de cielos profundos. Escribo.
SpongeBob’s cereal will be out soon
ACC Network Food
24 Feb 20

SpongeBob’s cereal will be out soon

This post is also available in: Español (Spanish)In honor of its upcoming movie, Kellogg’s will release a SpongeBob cereal Kellogg’s announced the release of a SpongeBob cereal in honor of the release of its upcoming film. It will be vanilla flavored and shaped like the popular yellow character. Additionally, it will have Patrick-shaped marshmallows and […]
All City Canvas and Doctors Without Borders unite for a campaign against COVID-19
ACC Network Art Photography
26 Jun 20

All City Canvas and Doctors Without Borders unite for a campaign against COVID-19

This post is also available in: Español (Spanish)Doctors Without Borders and All City Canvas join efforts to raise awareness, funds and buy medical supplies to care for COVID-19 patients All City Canvas and Doctors Without Borders created Unidos con Distancia, a non-profit project and campaign that has two main goals. The first: to raise awareness […]
Snoop Dogg will launch his own line of wine
ACC Network Design Food
20 Apr 20

Snoop Dogg will launch his own line of wine

This post is also available in: Español (Spanish)For all lovers of fine wine, start saving cause Snoop Dogg will launch his very own If you’ve been trying your luck in the kitchen during these quarantine times, it would be a good idea to prepare a dish that pairs well with the wine that Snoop Dogg […]
Star Wars: Galaxy’s Edge, the new Disney attraction
ACC Network
11 Mar 19

Star Wars: Galaxy’s Edge, the new Disney attraction

Star Wars: Galaxy's Edge is the name of Disney's newest attraction, set in Star Wars.
Rick and Morty donuts for sale at Krispy Kreme
ACC Network Food
20 Feb 20

Rick and Morty donuts for sale at Krispy Kreme

This post is also available in: Español (Spanish)Krispy Kreme was inspired by Rick and Morty episodes to release donuts. For now, these will only be available in Australia Krispy Kreme has released Rick and Morty’s donuts for the release of their fourth season. These pastries are inspired by three episodes of the series that have […]
Hot news
J Balvin’s Jordans, what we know so far
ACC Network Sneakers Streetwear
26 Nov 20

J Balvin’s Jordans, what we know so far

This post is also available in: Español (Spanish)After his brief appearance at the Super Bowl, news of J Balvin’s Jordans commercial release was announced Undoubtedly the Super Bowl LIV’s halftime brought surprises and a clear one was the news of J Balvin’s Jordan launch. According to the singer’s social networks, they will be released in […]
Virtual backgrounds for your Zoom video conferences
Illustration
31 Jul 20

Virtual backgrounds for your Zoom video conferences

This post is also available in: Español (Spanish)Zoom has become the perfect ally for those of us doing home office so here’s a list of some of the best virtual backgrounds for your meetings Lately, using Zoom has become a trend during this confinement period and it has us all entertained with virtual backgrounds. It’s […]
ACC flip flops: All City Canvas’ latest drop
ACC Network Streetwear
22 Jul 20

ACC flip flops: All City Canvas’ latest drop

This post is also available in: Español (Spanish)To overcome the summer heat, hit the beach or the supermarket, All City Canvas launched the ACC flip flops for your ultimate comfort Through its online store 555-8888, All City Canvas launched ACC flip flops, the new collection of super basic and extremely comfortable flip flops. And you […]
The top murals for the month of July by All City Canvas
grafiiti Street Art
20 Jul 20

The top murals for the month of July by All City Canvas

This post is also available in: Español (Spanish)Check out our selection of the best murals for the month of July, what say you? We’re halfway through the year, trying to digest the “new normal:” however, the urban art creation has taken off. Hence, we give you our selection of the most outstanding murals for the […]
Takashi Murakami and Hello Kitty working on a project with Sanrio
Uncategorized
14 Jul 20

Takashi Murakami and Hello Kitty working on a project with Sanrio

This post is also available in: Español (Spanish)No doubt: every cloud has a silver lining, and this time, it’s the collaboration between Takashi Murakami and Hello Kitty The show must go on! Thus, after the news of Takashi Murakami’s bankruptcy, the artist continues working, and this time he will do so with Hello Kitty and […]
SWOON presents new show at Underdogs Gallery
Exhibitions Street Art
10 Jul 20

SWOON presents new show at Underdogs Gallery

This post is also available in: Español (Spanish)The show will feature a selection of works created in recent years by SWOON American artist SWOON will go from the street to the galleries; this time aroundo at Underdogs Gallery, where she will present her solo show entitled Asteraceae on July 10 until August 8. In Asteraceae, […]